Advantage Communications Receives International Recognition for Television Advertising

Television advertising for tobacco prevention and cessation raises the bar in public health communications

Advantage Communications, Inc. – a full service marketing, advertising, and public relations agency based in Little Rock, Arkansas – has received notification by The International Davey Awards that its work in public health communications will be honored by the organization.

The International Davey Awards recognizes the outstanding creative accomplishments of advertising agencies. In its sixth year, The International Davey Awards accepted international nominations and reviewed submissions by a team of creative experts. Advantage Communications, Inc.’s work for the University of Arkansas at Pine Bluff 15% Set-A-Side Program was recognized from a pool of 4,000 entries.

Stand Off, a creative unit featuring world boxing champion Jermain Taylor, and Stamp It Out, a hip-hop unit featuring hip-hop artist Lil’ Speedie, were awarded in the categories of Healthcare (non-hospital) and Not-for-Profit respectively. Both units were thirty-second television units designed to promote the benefits of tobacco cessation and to encourage minorities to abstain from the use of tobacco products.

“This recognition speaks to the commitment of Advantage Communications, Inc. to produce quality creative that is assertive and encourages behavior change,” stated Michael Steele, President and CEO of Advantage Communications, Inc. We are honored by this recognition and will continue our pursuit of excellence for our clients.”

“The UAPB 15% Set-A-Side has a charge to create a healthier state by sharing the life-saving benefits of tobacco cessation and encouraging minority populations in our state to quit tobacco use, stated Toni McCastle, Media Liaison for the 15% Set-A-Side. “It is outstanding to learn that our message is truly pushing the needle in public health communications and helping us meet our goal.”

Advantage Communications, Inc. is an award-winning advertising agency. With a host of accolades for creative development, project management and executive leadership, Advantage Communications recently received a W3 Award for Website Design for Arkansas Adult Education.

“We appreciate advertising awards, but what really motivates our team is seeing our creative work change behavior and yield results to our clients. This Davey Award is a perfect combination of the two,” commented Steele.

To view the award winning creative referenced in this announcement and additional agency creative units, visit www.advantageci.com. For more information about Advantage Communications, Inc. please contact Olivia Dedner at 501.374.2220.