LITTLE ROCK, AR – January 23, 2012 – Advantage Communications, Inc., Little Rock-based advertising, marketing and public relations agency, has been selected to execute creative services for General Motors (GM) in support of its Minority Dealer Development (MDD) Program. As a strategic partner, Advantage Communications, Inc. will work with GM representatives to develop the re-design, theme and content framework for the MDD INFORM communications platform.
Since 1972, GM has provided training opportunities to qualified minorities to help develop them to become future dealers. GM was the first US automaker to institute a formal minority dealer initiative in the industry. Through Minority Dealer Development, General Motors has created a program where potential minority dealer candidates can learn the business, and current minority dealers have access to resources to help them grow their businesses.
"Advantage Communications demonstrated that they understand what we are trying to accomplish through our program communications," commented Marina Shoemaker, Director of Dealer Development and the GM Minority Dealer Development Program. Their approach is refreshing, very creative and we look forward to developing this partnership with them."
“We are simply humbled to be a partner to such a prestigious organization as General Motors,” said Michael Steele, President and CEO of Advantage Communications, Inc. “For years, our agency has advocated for the development and enhancement of career opportunities within minority communities. The GM Minority Dealer Development program is the epitome of diversity initiatives working at its best. We look forward to not only spearheading the redesign of the MDD communications platform but building an added-value partnership with the GM family.”
For more information, contact Advantage Communications at 501.374.2220.
Monday, January 23, 2012
Tuesday, January 10, 2012
Radio advertising for tobacco prevention and cessation raises the bar in public health communications
LITTLE ROCK, AR - Monday, January 9, 2012 – Advantage Communications, Inc. – a full service marketing, advertising, and public relations agency based in Little Rock, Arkansas – has received notification by The International Davey Awards that its work in public health communications will be honored by the organization, once again.
The International Davey Awards recognizes the outstanding creative accomplishments of advertising agencies. In its seventh year, The International Davey Awards accepted international nominations and reviewed submissions by a team of creative experts. Advantage Communications, Inc.’s work for the University of Arkansas at Pine Bluff’s Stamp Out Smoking Program was recognized from a pool of thousands of entries.
Make a Little History, a Black History Month creative unit featuring a well-respected physician, was awarded an award in the radio category. Make a Little History is a sixty-second radio unit designed to promote the benefits of tobacco cessation and to encourage minorities (specifically men) to abstain from the use of tobacco products- primarily because of a proven correlation to erectile dysfunction.
“This recognition speaks to the commitment of Advantage Communications, Inc. to produce innovative creative that is assertive and encourages behavior change,” stated Michael Steele, President and CEO of Advantage Communications, Inc. “We are honored to have received recognition from the Davey Awards again this year, particularly for our work in support of Black History Month. We will continue our pursuit of excellence for our clients."
“The UAPB/ Stamp Out Smoking Initiative is one that has had a significant impact on lives across the State of Arkansas – particularly throughout minority communities,” stated Dr. Calvin Johnson, Program Director, Minority Initiative Sub-Recipient Grant Office. “It is a true honor to receive recognition of this caliber from such a prestigious organization. We will continue pressing forward aggressively to affect change against our target audience to secure healthier, smoke-free lives.”
Advantage Communications, Inc. is an award-winning advertising agency. Over the years, Advantage Communications, Inc. has received awards such as the W3 Award, Addy Award, Public Health Award, The Communicator Award and the Small Business of the Year Award.
“We appreciate advertising awards, but what really motivates our team is seeing our creative work change behavior and yield results for our clients. This Davey Award is a perfect combination of the two,” commented Steele.
To view the award winning creative referenced in this announcement and additional agency creative units, visit www.advantageci.com. For more information about Advantage Communications, Inc., please contact Whitney Albert at 501.244.4915.