Keeping up with millennials can be a pretty tough
thing to do, especially since millennials are the epitome of trendsetters.
Let’s look at social media. As a marketer, are you communicating with
millennials via their preferred platform or the platform you’re most
comfortable using? Not sure? Here are a few social media outlets that
millennials are currently using.
No longer are the days of Facebook being the main
social media site. Millennials are using applications like Snapchat, Dub Smash,
and Keek to have conversations with friends and family.
Snapchat allows you to send video messages to your
friends and family. Gone are the days of simply texting and calling. With Snapchat, you no longer have to wonder if
the intention of your message is understood. Since its video, you can
communicate your message exactly how you intend. Snapchat also allows face to
face video chatting. Marketers can easily use Snapchat to directly market a
product or service to their intended audience.
Dubsmash is becoming one of the most widely used
video applications. Dubsmash allows millennials to express themselves by
recording 30 second videos with pre – recorded sounds and audio clips. This
application also allows you to make a video montage of all of the small videos
you capture while being able to upload them to social media to share with your
friends.
Keek has over 70 million users. It is described as
a combination of Facebook, YouTube, and Twitter. Keek provides the capability
to share videos with friends and family. Additionally, you may like and follow
your favorite celebrity or company.
With Keek, you are may share as much or as little of your life with the
people who follow you.
Kik, not to be confused with Keek, has over 200
million users. Kik literally allows you to talk with anyone. You can start a
group conversation by creating a hashtag. Those interested in the hashtag can
join the conversation. Kik lets the user decide who they want to talk to and
how. You can share videos, memes, pics, gifs, and anything else you find.
As a millennial, it would be great to see companies
share their message through various social media apps that millennials use
every day. It shows that these companies truly understand the way I communicate
and want me to notice their product or service.
With millennials, you have to stay ahead because you never know how
quick a social media platform will be considered a thing of the past and what
will be deemed the hottest new trend.
As marketers, I’m sure you are aware, social media
means instant connection and communication.
Communicating on the right platform is key. After reading this blog,
take a good look at the current social media platforms you are using. If it is
not reaching the audience you intended, it’s time to do your research and
quickly change the way you have been communicating. As it relates to millennials, using social
media to communicate is not a choice. It’s
a mandate.
